Case study
Vedined| ProGold
Vedined stands for Verf Distributie Nederland and is a partnership between Sigma wholesale companies and paint manufacturer PPG Coatings. The participants of Vedined share their knowledge of paint and painting tools to develop a complete range of professional tools under the ProGold brand name.
The market situation
The ProGold product range is brought to the attention of 17,500 painters every month via an action leaflet. Actions are supported with POS materials and premiums.
The challenge
Vedined has its own field sales force and over a hundred points of sale where POS material and campaign premiums must be available at the same time. HCM contributes ideas for new premiums and handles the production of the premiums.
The solution
HCM is a one-stop shop for Vedined. Provides printing for the action leaflets and POS materials. The sourcing of the action premiums and distribution to the points of sale. For the ProGold annual calendar 2024, HCM provided project management.
The results
HCM provides year-round promotional leaflets, POS materials and a wide range of appealing premiums that ensure the brand is top-of-mind among painters. The Formula I annual calendar created in cooperation with sports photographer Peter van Egmond supports the continuous visibility of ProGold on the shop floor.
The results
HCM provides year-round promotional leaflets, POS materials and a wide range of appealing premiums that ensure the brand is top-of-mind among painters. The Formula I annual calendar created in cooperation with sports photographer Peter van Egmond supports the continuous visibility of ProGold on the shop floor.