Case study
Vedined| ProGold
Vedined stands for Verf Distributie Nederland and is a partnership between Sigma wholesale companies and paint manufacturer PPG Coatings. The participants of Vedined share their knowledge of paint and painting tools to develop a complete range of professional tools under the ProGold brand name.
The market situation
The ProGold product range is brought to the attention of 17,500 painters every month via an action leaflet. Actions are supported with POS materials and premiums.
The challenge
Vedined has its own field sales force and over a hundred retail outlets where POS materials and campaign premiums must be available at the same time.
The solution
HCM is a one-stop shop for Vedined. Provides printing for the action leaflets and POS materials. Sourcing the action premiums and distribution to the points of sale.
The results
The production of the action leaflets and POS materials is coordinated with the logistics process to ensure that all stakeholders are informed on time about new ProGold promotions.
The results
The production of the action leaflets and POS materials is coordinated with the logistics process to ensure that all stakeholders are informed on time about new ProGold promotions.