Case study
Sigma Coatings - Progold
Sigma Coatings develops and manufactures a top range of paints for all kinds of substrates and applications. What once began in a mill in the Zaan region has now grown into a company that is part of the international network of PPG Industries. Sigma's products and services are among the best the market has to offer.
The market situation
Sigma Coatings organizes several promotions throughout the year to activate painters to visit Sigma Service Centers. As a variation on Black Friday, Sigma Coatings is introducing Colourful Friday.
The challenge
Sigma Coatings has over one hundred retail outlets where POS materials and action premiums must be available at the same time. HCM handles the procurement of the action premiums, which range from balloons to barbecues.
The solution
HCM is a one-stop shop for Sigma Coatings. Provides printing for the action leaflets and POS materials. Sourcing the action premiums and distribution to the points of sale.
The results
To give extra attention to ProGold's Colourful Friday promotion, we added a handful of (empty) balloons in each mailing to brighten up the point of sale.
The results
To give extra attention to ProGold's Colourful Friday promotion, we added a handful of (empty) balloons in each mailing to brighten up the point of sale.