Case study
Transtrend
Transtrend is a leading player in systematic asset management, specializing in trend investing. Trades global derivatives on a variety of underlying assets with a program to participate in the broader underlying trends that move these markets.
The market situation
Transtrend has global relationships, including major institutional investors such as insurers and pension funds.
The challenge
Every year, Transtrend has a business gift developed that is appreciated worldwide, fits the character of Transtrend and is experienced as highly personal. Transtrend asks an artist to develop a concept for this that fits perfectly and is delivered anywhere in the world in time for the holidays.
The solution
HCM supports the development and production of the Transtrend promotional gift by contributing ideas on feasibility, packaging and back planning. Provides digital printing, personalization and matching custom packaging. The promotional gifts are shipped in phases to be delivered to Transtrend clients worldwide in time for the holidays.
The results
Transtrend's associates received a Smart Rope - a digital jump rope - to jumpstart the holiday season. The luxurious linen packaging and custom interior were specially designed for this purpose, digitally printed and stamped with the signatures and best wishes of the Transtrend team.
The results
Transtrend's associates received a Smart Rope - a digital jump rope - to jumpstart the holiday season. The luxurious linen packaging and custom interior were specially designed for this purpose, digitally printed and stamped with the signatures and best wishes of the Transtrend team.