Case study
PPGCoatings
In the Netherlands, PPG Industries is best known for the
PPG coatings and paints of the Sigma, Histor and Rambo brands. PPG works every day to develop and deliver the paints, coatings and specialty materials that customers have relied on for more than 135 years. PPG operates in more than 75 countries and serves customers in the construction, consumer products, industrial, transportation and aftermarkets.
The market situation
In the world of color, trends are constantly evolving. Research shows that color is one of the most important factors in paint purchasing decisions. Each year, PPG color experts identify new trendy hues for a wide range of products based on an intensive process that is part art, part science, and predict the Color of the Year.
The challenge
Introduce PPG's Color of the Year 'Limitless' to key influencers for the retail market. Present the Limitless color collection at interior designers, online and offline home improvement magazines and major DIY chains.
The solution
HCM developed custom packaging to deliver a can of Limitless paint, a paint roller and a matching paint tray with the documentation to influencers. We added an additional trigger to encourage unboxing of the packaging.
The results
Limitless received even more media coverage in mainstream magazines and social media than hoped for, thanks in part to the impactful mailing. The intake in the retail market exceeded all expectations.
The results
Limitless received even more media coverage in mainstream magazines and social media than hoped for, thanks in part to the impactful mailing. The intake in the retail market exceeded all expectations.