Case study Mates
Drink with Mates
Mates offers rums that have been blended naturally and environmentally consciously. Mates believes in responsible drinking, quality over quantity. The focus is on transparency, no secret ingredients for us. So no added sugars or other additives. Mates is all about enjoying the true taste of rum and not being afraid to mix it!
The market situation
Mates sells quality rum in a mature, international displacement market.
The challenge
Interest liquor stores, wholesalers and hospitality industry to include Mates Rum in their assortment.
The solution
Putting a personalized sleeve around the existing packaging to create a ChocoMates package containing a bottle of rum and three chocolate balls, allowing the recipient to make a great cup of hot chocolate and experience the quality of Mates Rum for themselves. The mailings are sent in phases and kept conditioned at HCM.
The results
The packaging used and the various components in the packages combine to create the distinctive and authentic brand experience that Mates seeks.
The results
The packaging used and the various components in the packages combine to create the distinctive and authentic brand experience that Mates seeks.