Case study
HelloFresh
HelloFresh makes dinner a moment to look forward to. No more thinking about what to cook, no hurried visits to the supermarket and no food waste. Get a box full of the best fresh ingredients and easy-to-follow recipe cards delivered to your home and put fresh, varied meals on the table in no time.
The market situation
HelloFresh offers partners the opportunity to collaborate through their media channels to bring their brand or product to the attention of HelloFresh's millions of valuable, loyal customers through innovative and recognized partnership opportunities.
The challenge
Ensure that vouchers, flyers and inserts in multiple languages in appropriate barter envelopes arrive at HelloFresh distribution centers error-free and on time to be selectively added to HelloFresh meal boxes.
The solution
HCM purchases the printing (the envelopes) and is stocked. The stock positions are visible to HelloFresh online. HCM fills the barter envelopes with the appropriate vouchers, inserts and flyers and delivers them by type and on time to HelloFresh distribution centers.
The results
Weekly partner offers in different formats and language versions combined with special HelloFresh offers are assembled by HCM into custom envelopes, handily packaged and selectively distributed to HelloFresh distribution centers.
The results
Weekly partner offers in different formats and language versions combined with special HelloFresh offers are assembled by HCM into custom envelopes, handily packaged and selectively distributed to HelloFresh distribution centers.