Case study PPG Coatings Belgium bv
PPG Coatings continually strives to develop and produce superior paints and coatings. Sigma Coatings products must provide high-quality surface protection, finishing and beautification while minimizing human and environmental impact.
The market situation
PPG Coatings Belgium targets professional painting companies in Belgium. To this end, direct mailings, bundling campaigns and point of sale materials are used in the language of the recipient.
The challenge
The bundle days are very popular with painters as well as Sigma outlets. Twice a year bundles are put together that, in addition to paint, can also consist of a variety of non-paint products such as paint rollers, brushes, covering materials or painter's clothing. Often a gadget is also added to make a promotion extra attractive.
In addition to painters, field sales staff, wholesalers and other Sigma Coatings outlets must also be informed about the promotions at the same time. The different language versions mean that each promotion must be processed and sent out in multiple compositions.
The solution
HCM processes all supplied address files and distribution lists. Prints the bundle booklets, coordinates the printing, personalizes the direct mailings and composes the POS packages based on the distribution lists. The mailings are delivered to the Belgian Post Office. Detailed back planning is part of the HCM-10 step process for PPG Coatings Belgium to ensure that each campaign lands on time with the different target groups.
The results
HCM is a super reliable partner for PPG Coatings Belgium, ensuring that DMs and POS packages are delivered in the right language, at the right time and to the right address. HCM reacts and acts quickly if a shipment does not arrive (on time) to fix it the same day.
The results
HCM is a super reliable partner for PPG Coatings Belgium, ensuring that DMs and POS packages are delivered in the right language, at the right time and to the right address. HCM reacts and acts quickly if a shipment does not arrive (on time) to fix it the same day.