Case study
BNFS

Brandnew Fragrances & Sport-Merchandise (BNFS) is an internationally oriented company engaged in the development of Cosmetics concepts and Sport merchandise products for brands and retail organizations. BNFS provides from concept to design, production and distribution to the right sales channel.

The market situation

Brands and retailers are always looking for additional sales and distinctive ways to bring their brand to the attention of consumers. An expansion of the product portfolio can generate a substantial contribution in sales and margin. A cosmetics or sports merchandise product or line released under its own name also has the advantage that the owner has control over its own brand.

The challenge

BNFS works with HCM for large and small productions. Work ranges from preparing and assembling gift sets, to digitally printing gift packaging and personalized wrappers for perfumes. HCM also supports BNFS with the preparation and foil packaging of campaign packages and the logistics of delivering them on time to the various distribution centers.

The solution

HCM has all the facilities to execute the BNFS projects in the desired execution, quality and within the available time. For flawless composition of the projects, HCM uses a 10-step process that ensures that all details are correct, the quality of the components used is checked and approved, and deadlines are met.

The results

HCM has been working for BNFS for more than 15 years and always finds a solution to realize the gift sets, campaign packages and personalized representation gifts in accordance with BNFS' wishes, quality requirements and schedule.