Case study
Alcar Benelux
ALCAR BENELUX is part of the European ALCAR group and from Mijdrecht takes care of the sales and marketing of alloy and steel wheels for the Netherlands, Belgium and Luxembourg. The relationship with customers is central to this.
The market situation
Alcar Benelux distributes printed and personalized marketing printed matter (leaflets, brochures, posters, counter-tops) every six months to its dealer network in the Benelux, consisting mainly of tire specialists and wholesalers.
The challenge
Make sure the information is delivered in sixty different variants, three languages, with different price lists and QR codes flawlessly everywhere in the Benelux at the same time.
The solution
In cooperation with Alcar, we are developing eye-catching mail packs in three languages and sixty variants ranging from a one-meter counter lug to personalized custom packaging that fits through the letterbox. HCM supplies special custom printed packaging for this purpose. The HCM-10 step process ensures that all variants are delivered error-free and on time.
The results
Alcar's mailings are well received by dealers who, as a result, always have the most up-to-date assortment of steel and alloy wheels from the renowned brands that Alcar Benelux carries.
The results
Alcar's mailings are well received by dealers who, as a result, always have the most up-to-date assortment of steel and alloy wheels from the renowned brands that Alcar Benelux carries.