Case Study Activate Branding
Sustainable DM eBay
In addition to branded merchandise, Activate Branding provides a comprehensive range of services, including merchandise design and production and creative services to bring brands to life in a sustainable way.
The market situation
Activate Branding handles communication to sellers for eBay. In line with eBay and Activate Branding's philosophy, the execution of the mail packages must be produced as sustainably as possible.
The challenge
Together with Activate Branding, develop a Sustainable DM campaign to inform and activate organizations in Germany that use eBay as their sales channel.
The solution
For the DM campaign, double-sided printed Kraft mailing envelopes were used and HCM handled the layout, print work and postal processing to send the mailing in the most sustainable way possible.
The results
The mailing was injected directly into the German postal network by HCM to make the logistics of mailings even more sustainable.
The results
The mailing was injected directly into the German postal network by HCM to make the logistics of mailings even more sustainable.